Purpose
This project is a brand collaboration, which aims to find the overlap between the men’s skincare brand Kiehl’s and the shooting game Rainbow Six Siege, and then design a series of brand activities and publicity.
Insights
Many male youths including R6 players fall short on face washing.
Males claimed they needed to be forced to wash their faces.
Kiehl’s offers personalized skin care solutions to every man.
Overlap
Opportunity
Rainbow Six is a face-intense game, Playing computer games for a long time can cause skin problems. But Kiehl’s product brings an energetic sense after using their products.
Both brands have the same target audience ranging from 18-year-old male audiences.
Both brands target male-dominated consumer groups
Male players can enjoy the refreshing feeling brought by washing their faces in stressful games, and they can enjoy the game more.
Digital Rewards in Game
In order to encourage players to participate in the joint event actively, this event will also provide in-game gifts and rewards, such as opening event gift boxes.
