Atlanta Chinese Christian Church - Rebranding

Brand Design | UI/UX | Graphic Design

This project is to create a new and modern visual identity and website for a Chinese church with a history of more than 70 years and to lower the threshold for non-believers to use it. This project reduces the usage of religious vocabulary. The optimized church website is also easier to understand for non-believers.

Problem:

  • The existing website was functional to a certain extent, but it did not highlight the image of the church.

  • For people who are new to faith, the information and vocabulary on church websites are too religious, making it difficult to obtain the corresponding information.

  • Difficult to catch the audience’s attention.

Strategy:

  • Use geometric shapes to provide a modern design element.

  • Try to use simple words when introducing the church, and introduce the church as you would introduce a friend.

BRAND ESSENSE

亚特兰大华人基督教会

ATLANTA CHINESE CHRISTIAN CHURCH

TYPOGRAPHY

During the research, I communicated with the designer in charge of the church website. He wanted to present a modern, non-classical church image, so I chose Ramabhadra, and at the same time referred to the font used in the Bible and chose the font of Lusitana.

COLOUR SCHEME

Prototype:https://www.figma.com/proto/tsyB3eVu85ELTyTvTsx00X/Untitled?node-id=179-527&t=PDuGeLzQHgFX0DgV-1

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