DEFINE WIG STUDIO
Wearing a wig is a form of self-expression, identity recognition, and response to hair loss or other medical conditions. This project encourages people to wear wigs to show who they want to be and is for those who wish to live a life free from racial and skin color restrictions. The vibrant brand tones highlight distinctiveness and contrast with traditional hues to connect with people's expression of distinctive and individual images.
Visual identity
The circle symbolizes the sun and rebirth, and the patterns inside the circle represent various hairstyles.
Color palette
Through bright and unique colors, it represents the brand values of rebellion and independence
